Strategy

Having a strong electronic communications campaign is more than just building a great website – it includes building and maintaining an excellent online outreach program. Purely Political Consulting can provide the ongoing strategy for your fundraising and field outreach, as well as building a strong electronic outreach campaign to increase your online support base.

Design

Purely Political Consulting will design and launch your new Web 2.0 site with tools specific to your campaign’s needs and your candidate’s character. Our design work is custom – not cookie cutter. If necessary, we have a full design and programming team available to program whatever technology is necessary for your system, from online contribution and volunteer management to a web-based text messaging sign-up system.

Though a partnership with Wired for Change, Purely Political Consulting builds outreach programs with Salsa, a top-of- the-line set of backend management, contribution, email and voter outreach tools.

Search Engine Optimization

As part of any site design and launch, Purely Political Consulting provides SEO for your website so your campaign will achieve the highest ranking possible – higher than your opponent. PPC utilizes search engine keyword optimizers, social networking, Google Analytics and other tools to raise your ranking and attract more traffic to your site.

Social Networking Integration

Once you set up your Facebook, Twitter, LinkedIn, Flickr and YouTube accounts you should optimize them to build traffic and channel people to your web site. PPC will provide the templates you need to fully integrate your campaign site with social networking.

Online Advertising

Purely Political Consulting can design and place online advertising with Google, Facebook and local and national ad networks to increase support traffic and promote specific initiatives. Utilizing the Salsa backend and Google Analytics PPC can create advertising campaigns that measure daily effectiveness and make regular adjustments to increase the results and make your campaign more prominent on the web.

Text Messaging

Most disadvantaged communities have a higher mobile penetration than internet. PPC can improve your campaign’s visibility with these voters by setting up and managing your text message campaign. We can include unique ID numbers, keywords and a web-based signup and user management system that can be managed either by PPC or your campaign.

Single-Subject Web Sites

Quickly and inexpensively focus media and Netroots attention on an important issue, advertisement or opposition research. PPC can quickly build a single-subject web site to showcase your issue, provide a system to track users and ensure that search engines are tweaked to find your new site.